Launching a website properly is a complex and time-consuming process. Of course this small list we have compiled barely covers the multitude of elements you must tick off prior to launching a website. It does, however, briefly cover the basic points that you must take into consideration prior to your launch.
Let’s be honest – an ugly website will get you nowhere. In fact, it has been noted that 94% of people cite design as the reason they do not trust many websites. The majority of the population are drawn to the aesthetics of a site. If your website is cluttered, unclear, or even too simple, people are not going to respond well and it is likely your site will not gather much traction in the early months of its launch. When designing your site (with the assistance of a web developer), we suggest sticking with the look and feel of your brand. You also want to ensure that the site looks its best not only on a laptop device but also across all devices – mobile, tablet, etc.; after all, most people are likely to access your site on their mobiles these days anyway.
2. Page Content
You need to ensure your site has relevant, interesting, topical content on dedicated landing pages. Not only will this help with the SEO aspect of your site but it will also be useful for visiting customers. You can read more about our advice on writing and posting the best content by clicking here.
3. Security and Backup
Prevent loss of data and protect yourself against viruses and spam by implementing a number of techniques. Even something as small as ensuring passwords are secured is very important to save from being infiltrated by malware.
You want to take some time out to ensure your site has a solid foundation in terms of search engine optimization. After all, if your potential customers or the general public cannot find you, what is the point in having a site at all? Sometimes this sort of onsite optimization for SEO can get a bit technical, it is a good idea to learn more through SEO training or to have an SEO company, such as https://digitrio.com.sg – one of the best SEO Singapore agencies, look after this for you.
5. Web Data and Analytics
To ensure your site continually improves and gains further traction, you must ensure you have set it up to capture web data and analytics. Things like website analytics codes being inserted into site, and Ad-Words, Analytics and Webmaster accounts have been synced, will assist with this.
As said earlier, these areas are only a few of the basic elements that need to be covered prior to launching your site. It is recommended that you obtain further recommendations and advice from your web developer as there are plenty more aspects that need to be considered and implemented on top of what has been listed above.