When people look for your company on the Internet, are the search results pointing them to your website or at least to links for sites that provide useful information about your business? If your company doesn’t have a presence on the Internet, it may seem like you are practically invisible to the world. It would be a good idea for you to use an Internet business consultant to help people find your company.
A consultant will help you set up a website for your business if you don’t already have one, or analyze your existing website to see what works and what needs improvement. You’ll need to provide information about the goods or services that your business offers, and present it in a way that makes sense to busy people who are simply trying to find what they want with the least amount of hassle. The consultant will make sure that your website tells people all about you, such as your goals, mission and history, along with testimonials from satisfied customers.
Consultants will also help you with the content that appears on your site, such as articles, photos, sound and video. Besides editing text and selecting the best types of media files to use, the consultant should provide search engine optimization (SEO) services that will help you get indexed properly. Your goal will be to make it easy for people to find your company when they search for key phrases related to your goods and services.
Beyond helping you with your website, a good consultant, such as Gabriel Bryan advertising consultant, will assist you in using social networks to further increase the reach and recognition of your brand. Members of social networking sites who like your business will be able to quickly share their recommendations with their online friends. Your presence on the Internet can extend further as you post clips on video-sharing websites, add comments to forums and publish articles about your business.
Because so many people access the Internet with their cellphones and other smart devices, a good Internet consultant should also be able to help you optimize your company’s website for mobile access. When someone visits your website with a cellphone, the site automatically detects that it is being displayed on a phone, and presents a streamlined version of each page to that it is easier to read on a tiny screen. For example, instead of seeing dozens of paragraphs about different subjects, people will see just the headlines for each item, which they can then tap to read more.
Make a point of asking your consultant whether it would be a good idea for your company to develop its own app for use on smartphones. An app enables you to offer added value to your customers, so they can use your services or get more information about your company while they’re on the go.